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Enterprise social graph
An enterprise social graph is a representation of the extended social network of a business, encompassing relationships among its employees, vendors, partners, customers, and the public. With the advent of Web 2.0 and Enterprise 2.0 technologies a company can monitor and act on these relationships in real-time.〔McAfee, Andrew. (Enterprise 2.0, Version 2.0 ), May 27, 2006. Accessed Aug 3, 2011.〕 Given the number of relationships and the volume of associated data, algorithmic approaches are used to focus attention on changes that are deemed relevant.
== Origin ==
The term was first popularized in a 2010 ''Forbes'' article,〔Woods, Dan. (Building the Enterprise Social Graph ), by Dan Woods, Forbes, Sept 28, 2010. Accessed Aug 1, 2011.〕 to describe the multi-relational nature of enterprise-centric networks that are now at least partially observable at scale. The enterprise social graph integrates representations of the various social networks in which the enterprise is embedded into a unified graph representation. Given the online context of many of the relationships, social interactions often comprise direct communication along with interactions around digital artifacts. Therefore, the enterprise social graph codifies not only relationships among individuals but also individual-object interaction patterns. This definition follows Facebook's and Google's concept of a social graph that explicitly includes the objects with which individuals interact in a network.〔(Facebook Social Graph API )〕〔(Google's Social Graph API )〕
Examples of these relationship patterns can include authorship, sharing or sending information, management or other social hierarchy, bookmarking, and other gestural signals that describe a relationship between two or more nodes. Additional representational challenges arise with the need to capture interaction dynamics and their changing social context over time,〔Adams, Paul. (The Real Life Social Network ). Accessed Aug 10, 2011〕 and as such, representational choices vary based ultimately on the analytic questions that are of interest.
Besides being a specialized type of social graph, the enterprise social graph is related to network science and graph theory.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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